🎯 When to Use Custom Marketing Templates
You can use Custom Marketing Templates for:
Promotional broadcasts
Shopify abandoned cart notifications
Nitro-based automated messages
Campaign announcements, offers, and reminders
⚠️ These templates are required whenever you initiate conversations or send promotional messages to users.
🧭 Step-by-Step: How to Create a Custom Marketing Template
Step 1: Login to Botspace
Login to your Botspace Dashboard
Click on WhatsApp from the left menu
Step 2: Navigate to Templates
Go to Templates
Click on the Create Template button
Step 3: Select Channel
Choose the WhatsApp channel
Select the number where your WhatsApp API is connected or from which you want to send messages
Step 4: Choose Template Type
Select Custom Marketing Template
Click Next
Step 5: Add Template Details
🆔 Template ID (Name)
Enter a unique Template Name in the Template ID field
Use lowercase letters and underscores only (recommended)
🧩 Header Section (Optional)
You can choose one of the following header types:
Text
Image
Video
Document
The header helps make your message more engaging and visually appealing.
📝 Body Section (Message Content)
Add your main message content in the Body section
This is the primary text your customers will receive
🔄 Dynamic Variables
You can add dynamic variables using the format:
{{1}}, {{2}}, {{3}}, and so on
These variables are used to personalize messages (e.g., customer name, order ID, product name)
Step 6: Add Buttons
You can add up to 10 buttons in total, including:
🔹 Button Types Supported
Quick Reply (Custom)
Visit Website (CTA Button) – Maximum 2 allowed
Call Button – Maximum 1 allowed
Buttons help improve engagement and CTR by allowing customers to take quick actions.
Step 7: Submit Template for Approval
Click on Submit for Approval
If dynamic variables are used, add sample values for each variable
⏳ Template Approval Process (Meta Review)
Once submitted, the template is sent to Meta (WhatsApp) for review
Approval usually happens within a few seconds to a few minutes
Maximum SLA provided by Meta is 24 hours
Important Notes:
If a template takes longer than a few minutes or hours, go to Review section select template you need to get approved and click on sync status button.
If the status is unchanged, wait for up to 24 hours before taking further action
Do not delete or recreate the template during the review period
🚨 Best Practices & Recommendations
Always plan and create templates at least 24 hours in advance for important broadcasts
Prioritize templates needed for urgent or time-sensitive campaigns
Ensure message content follows WhatsApp template guidelines to avoid rejection
Avoid promotional spammy words and misleading claims
✅ After Approval
Once approved, your template can be used for:
Broadcast campaigns,
Shopify abandoned cart automation,
Nitro-based triggers and workflows, etc.
❓ Common FAQs
Q: Can I edit a template after submission?
No, templates cannot be edited once submitted. You’ll need to create a new one.
Q: What happens if my template is rejected?
You can review the rejection reason, modify the content, and submit a new template.
Q: Are dynamic variables mandatory?
No, they are optional and only required if personalization is needed.
This documentation helps you create WhatsApp-approved Custom Marketing Templates efficiently using Botspace.